I’m looking in our cupboard at our bottle of canola oil, which proudly proclaims it is “expeller pressed.” Is that a good thing? It must be a good thing, right? Or they wouldn’t put it on the label.
I have a bottle of salmon oil capsules from Trader Joe’s, which are “molecularly distilled.” Is that a good thing? It must be a good thing, right? Or they wouldn’t put it on the label.
Small batch. Single barrel. All natural. First cold pressed. Unrefined. What do they all mean? Is that a good thing? It must be a good thing, right?
Itmustbeagoodthing.com seems to be available. I think you see where I’m going. Find all these nebulous claims on packages and brochures and commercials, explain what they mean, and whether or not it’s a good thing.
I offer this to you, as I know myself well enough to know I will never do anything with it. (Witness the fact that I own the domain 1001albums.com, the idea behind which also sounded like it was worth a million bucks at the time.)
If you launch itmustbeagoodthing.com and make a million dollars, send me some money someday.
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