From the monthly archives:

September 2009

Brave new world of social media marketing

09.30.2009

Every day I’m reminded that we’re still figuring out this whole social media thing. I just ran the app on Facebook that calculates statistics about your friends (single vs. taken, Democrat vs. Republican), and while I was waiting, they showed me this ad. I had to watch a countdown from 15 seconds before it went [...]

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Convincing your boss of the value of social media

09.30.2009

I’ll be speaking at the MarketingProfs Digital Marketing Mixer, held in Chicago on Oct. 21 and 22. They’ve got a great lineup of speakers, and I hear O’Hare is lovely this time of year. The early bird rate expires Oct. 2, and you can get an additional discount by using the code DMSPK09. I’ll be [...]

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I need to be more orange

09.22.2009

Ask me what my favorite color is and I’m going to say blue. Over the last decade, I’ve bought somewhere between 10 and 137 more-or-less-identical short-sleeved blue check shirts. Every now and then, though, I buy something orange. I have a couple of orange shirts, a pair of awesome orange Saucony sneakers and a black [...]

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