about

I’m a dad and husband, a home cook, a music nerd and tech geek and a marketing, communications and social media professional.

I’m co-author of The Executive’s Guide to Enterprise Social Media Strategy, with Mike Barlow. You can buy it.

I’m Senior Director of Content and Engagement for Salesforce. I lead an outstanding team in our efforts to engage with, inform and learn from our customers and communities.

I started my career in 1989 as a reporter and photographer for The Chapel Hill News in Chapel Hill, N.C. Since then I’ve worked in marketing communications for a variety of companies and clients, mostly in technology.

I came to Radian6 (acquired by Salesforce) from New Marketing Labs, where I served as Executive Director and oversaw client services, as well as the development of new product and service offerings for enterprise customers. Before NML I was Social Media Manager for SAS, the business analytics software company. I directed the company’s global social media strategy, policy and training.

Before that, I worked for Yep Roc, a leading independent record label, where I directed web and social media marketing and launched the web store. I’ve been actively involved in social media since 1994 when I joined my first Internet forum, and began blogging in 2002 when I wrote the daily update for the Iceland Airwaves music festival.

My first job at SAS was in the Corporate Public Relations group, where I assisted journalists who wanted to learn more about SAS’ work/life balance, award-winning employee benefits and sustainability activities. I also oversaw the Fortune 100 Best Companies award application process.

I was born in New Jersey, grew up in North Carolina and graduated from Guilford College in Greensboro with a degree in English.

By the way, this blog is an amalgam of several others, including Fistful of Plooble, which launched in 2003 and wasn’t very businesslike at all, and my personal work (what?) blog that I began on WordPress.com before geeking up and moving to a self-hosted blog.

Any opinions expressed on this blog are my own and don’t represent those of my employer or our customers.

DISCLOSURE: I work for Salesforce. I will endeavor to be as clear as possible in this blog and in my other online communications whenever I discuss my company, our customers or other activities in which I have a professional interest.

I am occasionally asked to present at conferences by good folks like MarketingProfs, Ragan Communications and SocialFresh, to name a few. I usually get free admission to the conference for myself and sometimes for colleagues, as well as a discount code I can share with friends. Sometimes the conference presenter will cover travel expenses or provide other compensation. I might even find a gift in my hotel room, if I’m very lucky. (I am partial to red wine and chocolate, by the way.) If I am speaking at a conference and you see me saying good things about it, it’s because I mean it. They may also be compensating me in some of the above-mentioned ways.

Likewise, I sometimes get free books. If I get a free book and write about it or mention it, I will do my best to let you know that I got it for free. If I neglect to mention it, assume I got the book for free. You can also assume that it takes more than a free book to buy my opinion, so if I say I like the book, I mean it.

I’m looking forward to getting more free stuff that needs to be disclosed. So far, Incipio has sent me an iPhone case, and I sent them a picture of me holding it. I felt a little dirty, and a little excited.

ACKNOWLEDGEMENTS: The email, RSS and information icons on my blog come from Icons, etc. I messed with them a bit. Well, a lot.

The images on this blog, unless they are my own, generally come from Flickr, where I search for photos that have been licensed by their creators with a Creative Commons license that allows for commercial use. As a former newspaper photographer I try my best to use and attribute photos fairly and with respect to the photographer’s wishes. If I’m not, please let me know.

Here’s the about page from Fistful of Plooble, in case you miss it:

“I don’t know what it means, but it sure is fun to say.”
- Food Lion clerk, Atlantic Beach, NC

Plooble™. The name says it all. Flexible. Extensible. Robust and feature-rich. Fully cross-platform. Non-magnetic. Shock resistant.

Plooble™. Now, more than ever.

And try new PloobleXT™, with 30 percent more of what you buy Plooble™ for.

Plooble™, PloobleXT™, the Plooble™ logotype, the marmoset device, the sound of bacon frying, and the hand gesture you make when you’re trying to find the scissors are all registered trademarks of Amalgamated Worldwide Plooble.

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