From the category archives:

Professional

How to survive as a marketing or communications professional in 2012

12.26.2011

I’m a little frustrated right now. Over the last several years, quite a few people have asked me for advice about getting into social media. Some of them are good friends, and a lot of them are people with a professional communications or marketing background. My advice has been the same for the last several [...]

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Why you should read Steve Jobs’ bio

11.12.2011

I’m halfway through the new Steve Jobs biography and it’s really making me think. I never paid much attention to Jobs when he was alive, other than having a general sense of his brilliance and his mercurial, intense personality. The book is bringing me a new appreciation and I think it’s essential for anyone whose [...]

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Adding punctuation with Siri speech-to-text on the iPhone 4S

10.16.2011

I picked up my iPhone 4 yesterday and one of the coolest new features is the Siri personal assistant. A lot has been written about this already, but I discovered something cool about the speech to text feature last night that I thought I would share. Siri lets you compose Twitter updates, Facebook updates, notes, [...]

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A day in the life, via Twitter

10.14.2011

Last week, Jamie Sandford began the day with what I’ll call a “metatweet.” I responded. It took off. Here’s how our conversation evolved throughout the course of the day: @jsandford: <something about coffee> @davidbthomas: <something about Mondays> @jsandford: <inspirational way-too-much vim and vigor tackling-the-week tweet> @davidbthomas: <excessive use of motivational hashtags> @jsandford: <ending of day [...]

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Engage on your customers’ terms, not your own.

09.20.2011

I just got a call from my local Subaru dealer. “We notice it’s been four years since you bought your Subaru and we just wanted to check in to see how everything is going.” It doesn’t take much to translate that into, “It’s a slow sales month and we’re going back through our records and [...]

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Why Google+ will replace ice cream

07.12.2011

Disclosure: Post title is fatuous linkbait. I was on vacation last week when Google+ happened. I kept my email inbox in pretty good shape when I was away, but when I returned I felt like I was a week behind on creating circles and +1′ing and learning all the new stuff. Some folks dove in [...]

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Do we need new titles?

06.30.2011

I’ve been tired of the arguments over “social media experts” for a long time. There’s also the recurring meme about people with unusual titles (ninja, guru) and that one bores me as well. If all you have to write about is semantics, dig a little deeper. But here’s a nomenclature discussion that makes sense to [...]

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If you can’t explain it to your parents, maybe you shouldn’t invest in it.

06.21.2011

There’s an article in The New York Times (via TechCrunch) about the demise of Color, the something something photo sharing something location-or-other app that got a lot of attention months ago for raising $41 million and was therefore, far more annoyingly, responsible for another rash of “bubble” rumblings. The TechCrunch article says Color “was supposed [...]

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Maybe it’s just time to look for a new job.

06.16.2011

I spent the last two days at the MarketingProfs B2B Forum in Boston. As always, it was an excellent event filled with great information and smart people willing to share their experience and expertise. In addition to leading a workshop and participating in the final wrap-up panel, I volunteered to do some “one-on-one therapy” sessions [...]

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Remove the word “Facebook” and no one would care

06.10.2011

By now you’ve probably heard the story of the woman in the Netherlands who got a tattoo on her arm showing the faces of all her Facebook friends. And by now you’ve probably also heard that it’s a hoax. Many of the more than two million people who viewed the video on YouTube commented to [...]

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