From the category archives:

Best Practices

How to survive as a marketing or communications professional in 2012

12.26.2011

I’m a little frustrated right now. Over the last several years, quite a few people have asked me for advice about getting into social media. Some of them are good friends, and a lot of them are people with a professional communications or marketing background. My advice has been the same for the last several [...]

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Adding punctuation with Siri speech-to-text on the iPhone 4S

10.16.2011

I picked up my iPhone 4 yesterday and one of the coolest new features is the Siri personal assistant. A lot has been written about this already, but I discovered something cool about the speech to text feature last night that I thought I would share. Siri lets you compose Twitter updates, Facebook updates, notes, [...]

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Engage on your customers’ terms, not your own.

09.20.2011

I just got a call from my local Subaru dealer. “We notice it’s been four years since you bought your Subaru and we just wanted to check in to see how everything is going.” It doesn’t take much to translate that into, “It’s a slow sales month and we’re going back through our records and [...]

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News flash: brands are people, too

05.03.2011

Peter Shankman has a post today about an ill-conceived comment posted to 7-11′s Facebook page. I haven’t researched it to find out what their reaction is, but we can guess based on past experience. They will issue an apology, and someone might even get fired. Peter’s blog is full of comments from people discussing whether [...]

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Some social media customer service tips for my contractor

04.15.2011

We’re having a lot of work done on our house, including turning our attic into my awesome home office/aerie/fortress of solitude. I like our contractor very much, but now that the work has stretched past two months, it’s starting to wear me down. Earlier this week we were talking about the schedule and without thinking, [...]

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Please, personalize your LinkedIn requests!

07.18.2010

I’ve been writing like a fiend all weekend, trying to finish my part of The Executive’s Guide to Enterprise Social Media Strategy. Last night around midnight I finished a particularly thorny section on listening, monitoring, analytics and calculating the ROI of your social media activities. I think I’m feeling a bit punchy, because here’s a [...]

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Five key lessons of the Old Spice campaign for enterprise social media marketers

07.17.2010

Last night The Mrs looked over my shoulder at Tweetdeck and said, “Everybody’s talking about Old Spice.” It’s the hottest topic in social media, marketing and advertising right now. Built on the success of the video embedded above, which now has more than 13 million views on YouTube, the integrated social media campaign features shirtless [...]

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Social media advice from the Dalai Lama

07.14.2010

Posted via email from David B. Thomas

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Are you thanking your customers, or exploiting them?

07.13.2010

When a telemarketer calls from a company I do business with, I’m more likely to listen to at least the start of their pitch, because I already have a relationship with them and maybe they’re calling with something relevant or important. Companies know that and take advantage of it. A lot of those calls start [...]

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Promoting your local business through blogs, Facebook, Twitter, Flickr and YouTube

07.12.2010

In my last post I mentioned I had sent a friend a long email in answer to her questions about using social media to promote her orthodontia practice. I talked about the difference between spamming your friends and promoting your business. In the second part of the email, I gave her some specific tips for [...]

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