From the category archives:

Best Practices

Explaining social media with a sippy cup

05.17.2010

I’m on vacation with The Mrs and The Boy on Ocracoke Island, NC, one of my favorite places on Earth. We had lunch today at Howard’s Pub, an Ocracoke institution known for staying open 365 days a year no matter what the weather. Somehow we only brought two sippy cups with us to the beach, [...]

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B2B companies successfully using Facebook

12.10.2009

Jeff Cohen, a Triangle-area social media consultant and one of the brains behind the Social Media B2B blog, has put together a short PowerPoint presentation on his Slideshare page highlighting B2B companies that have created successful Facebook fan pages, with a summary of what makes each one good. It’s an excellent starting point for any [...]

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Thirty ideas from the Digital Marketing Mixer you can implement tomorrow

10.22.2009

The closing session of the MarketingProfs Digital Marketing Mixer featured a team of four “mixologists” who gathered and shared their top takeaways from the event. The mixologists were Jason Baer (@jaybaer), Stephanie Miller (@StephanieSAM), Michael Brito (@Britopian) and Beth Harte (@BethHarte). Stephanie handled the Must Know track: Build credibility before you start selling via social [...]

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Business Blogging: Tips and Case Studies

10.22.2009

My notes from the Business Blogging: Tips and Case Studies panel at MarketingProfs Digital Marketing Mixer. Panelists: Mike Volpe, @mvolpe Charlie King, @CharlieKingGolf Ilya Mirman, @IlyaMirman Mike: Smaller companies can get a lot of leverage out of inbound marketing. The amount of money you have no longer dictates how many people you can reach. The [...]

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Integrating Social Media into Your Marketing Strategy to Gain a Greater Response

10.22.2009

My notes from the Integrating Social Media into Your Marketing Strategy to Gain a Greater Response panel, from MarketingProfs Digital Marketing Mixer. Panelists: Pam O’Neal, Vice President of Marketing for BreakingPoint Systems, Inc., @poneal Glenda Ervin, Vice President, Marketing, Lehman’s, @Galen_Lehman Debra Ellis, Founder, Wilson & Ellis Consulting, @wilsonellis Pam O’Neal, Breaking Point Pam led [...]

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How Big Brands Engage in Real Time Conversations with Consumers

10.21.2009

Notes from the panel discussion today at MarketingProfs Digital Marketing Mixer. Panelists: Michael Brito, @Britopian Becky Carroll, @bcarroll7 Tom Diederich, @Dieds For their Ajay Bhatt campaign, Intel found their was a huge outpouring of demand for t-shirts with Ajay’s picture, based on the conversations on Facebook, Twitter, blogs, etc. They gave away 100 t-shirts in [...]

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Key theme from Blogworld Expo

10.17.2009

Key theme from Blogworld 2009 from David B Thomas on Vimeo.

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Why I’ll be tweeting less from Blogworld

10.16.2009

Considering I’m at Blogworld it’s not surprising I’ve been thinking a lot about the ways we communicate in social media and how blogs fit into the equation. I contributed to my first blog in 2001 and started my own in 2003 back when there weren’t all these other options, like Twitter. I like Twitter for [...]

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Ten tips for establishing a social media policy

10.06.2009

Ten Tips for Establishing a Social Media Policy from David B Thomas on Vimeo. A preview of the panel discussion I will be participating in at the MarketingProfs Digital Marketing Mixer in Chicago, Oct. 21-22, 2009. The panel is called Positioning Your Company to Reap the Benefits of Social Media. I’ll be focusing on creating [...]

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Brave new world of social media marketing

09.30.2009

Every day I’m reminded that we’re still figuring out this whole social media thing. I just ran the app on Facebook that calculates statistics about your friends (single vs. taken, Democrat vs. Republican), and while I was waiting, they showed me this ad. I had to watch a countdown from 15 seconds before it went [...]

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