From the category archives:

Ideas and Trends

Are you ready to get simple?

04.16.2012

I don’t consider myself a particularly trendy person, but I do live in a funky little town on the edge of a college town. I walk all over the place for exercise, walk through campus a lot, and I keep my eyes open. I’m also spending a lot of time on Pinterest these days, planning [...]

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$1 billion for Instagram was a bargain

04.15.2012

There’s been a great deal of controversy about Facebook’s purchase of photo sharing site Instagram for $1 billion. As always, people are heralding it as a harbinger of a new social media bubble. How can a site like Instagram possibly be worth that much, and how can it add to Facebook’s share value? But that’s [...]

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Why you should read Steve Jobs’ bio

11.12.2011

I’m halfway through the new Steve Jobs biography and it’s really making me think. I never paid much attention to Jobs when he was alive, other than having a general sense of his brilliance and his mercurial, intense personality. The book is bringing me a new appreciation and I think it’s essential for anyone whose [...]

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A day in the life, via Twitter

10.14.2011

Last week, Jamie Sandford began the day with what I’ll call a “metatweet.” I responded. It took off. Here’s how our conversation evolved throughout the course of the day: @jsandford: <something about coffee> @davidbthomas: <something about Mondays> @jsandford: <inspirational way-too-much vim and vigor tackling-the-week tweet> @davidbthomas: <excessive use of motivational hashtags> @jsandford: <ending of day [...]

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Why Google+ will replace ice cream

07.12.2011

Disclosure: Post title is fatuous linkbait. I was on vacation last week when Google+ happened. I kept my email inbox in pretty good shape when I was away, but when I returned I felt like I was a week behind on creating circles and +1′ing and learning all the new stuff. Some folks dove in [...]

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Do we need new titles?

06.30.2011

I’ve been tired of the arguments over “social media experts” for a long time. There’s also the recurring meme about people with unusual titles (ninja, guru) and that one bores me as well. If all you have to write about is semantics, dig a little deeper. But here’s a nomenclature discussion that makes sense to [...]

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If you can’t explain it to your parents, maybe you shouldn’t invest in it.

06.21.2011

There’s an article in The New York Times (via TechCrunch) about the demise of Color, the something something photo sharing something location-or-other app that got a lot of attention months ago for raising $41 million and was therefore, far more annoyingly, responsible for another rash of “bubble” rumblings. The TechCrunch article says Color “was supposed [...]

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Maybe it’s just time to look for a new job.

06.16.2011

I spent the last two days at the MarketingProfs B2B Forum in Boston. As always, it was an excellent event filled with great information and smart people willing to share their experience and expertise. In addition to leading a workshop and participating in the final wrap-up panel, I volunteered to do some “one-on-one therapy” sessions [...]

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Remove the word “Facebook” and no one would care

06.10.2011

By now you’ve probably heard the story of the woman in the Netherlands who got a tattoo on her arm showing the faces of all her Facebook friends. And by now you’ve probably also heard that it’s a hoax. Many of the more than two million people who viewed the video on YouTube commented to [...]

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Stop boring your customers

03.28.2011

There’s a pizza place in my town that does a TGIM pizza special on Mondays. Great idea. I’ve always wondered why we celebrate Fridays when they don’t need anything more to make them special. Of all the pizza specials that are offered every week, this one stands out, because it’s different. What can you do [...]

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