From the category archives:

Nuts and Bolts

Social CRM: Connecting your sales force to the social web

10.23.2009

Notes from “Social CRM: Connecting Your Sales Force to the Social Web” at the Social Media Business Forum with Mike Schneider (@schneidermike) The problem: The sales force is busy, they’re under pressure, they’ve got quotas and are presented with different methods. Social CRM: “The company’s response to the customer’s control of the conversation.” – Paul [...]

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Who should own social media inside an organization?

10.23.2009

Panelists: Jason Falls, @JasonFalls; Ilina Ewen, @ilinap;Gavin Baker, @GavinBaker My notes from the “Who should own social media?” session at the Social Media Business Forum I came in a bit late for this one. When I arrived, Jason was saying it’s better to have a person who is active and engaged lead your social media [...]

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Creating great visuals for your content: David Armano’s Blogworld presentation

10.20.2009

I’ve mentioned David Armano a lot in my Blogworld coverage, but he deserves it. He’s a positive and effective evangelist for social media, and he shares great stuff. His presentation on creating visuals for your content was one of my highlights of Blogworld. It’s not an easy task to break down the creative process into [...]

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Twitter vulnerability: beware unknown followers

08.31.2009

One of our SAS cybersleuths just notified me that some good guys have identified a vulnerability in Twitter that could allow the bad guys to take over your Twitter account, and all you’d have to do to allow it is view a tweet. Maybe you read about it at Techcrunch. Twitter is apparently working to [...]

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Five steps for getting started on Twitter

08.21.2009

I got a lot of positive comments on my Four Step Plan for Getting Started in Social Media. It reminded me that people are at all different levels of knowledge and interest in social media. When you spend all day thinking about it and using it, it’s easy to forget that lots of people still [...]

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Four-step plan for getting started in social media

08.19.2009

Because of my job as social media manager at SAS, a lot of people ask me how to get started in social media. I’m working on several different resources to help our sales, marketing and communications folks understand how to integrate social media into their activities and provide bottom-line value. Some are done, some will [...]

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Guiding principles for social media

06.11.2009

People are talking about SAS online whether we are there or not. It’s good for SAS employees to participate in those conversations provided we do it in a way that is respectful of the standards of the online community, follows the Social Media Guidelines & Recommendations, the Online Conduct Guidelines, and behavior and computer use [...]

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