From the category archives:

Professional

Why Google+ will replace ice cream

07.12.2011

Disclosure: Post title is fatuous linkbait. I was on vacation last week when Google+ happened. I kept my email inbox in pretty good shape when I was away, but when I returned I felt like I was a week behind on creating circles and +1′ing and learning all the new stuff. Some folks dove in [...]

Read the full article →

Do we need new titles?

06.30.2011

I’ve been tired of the arguments over “social media experts” for a long time. There’s also the recurring meme about people with unusual titles (ninja, guru) and that one bores me as well. If all you have to write about is semantics, dig a little deeper. But here’s a nomenclature discussion that makes sense to [...]

Read the full article →

If you can’t explain it to your parents, maybe you shouldn’t invest in it.

06.21.2011

There’s an article in The New York Times (via TechCrunch) about the demise of Color, the something something photo sharing something location-or-other app that got a lot of attention months ago for raising $41 million and was therefore, far more annoyingly, responsible for another rash of “bubble” rumblings. The TechCrunch article says Color “was supposed [...]

Read the full article →

Maybe it’s just time to look for a new job.

06.16.2011

I spent the last two days at the MarketingProfs B2B Forum in Boston. As always, it was an excellent event filled with great information and smart people willing to share their experience and expertise. In addition to leading a workshop and participating in the final wrap-up panel, I volunteered to do some “one-on-one therapy” sessions [...]

Read the full article →

Remove the word “Facebook” and no one would care

06.10.2011

By now you’ve probably heard the story of the woman in the Netherlands who got a tattoo on her arm showing the faces of all her Facebook friends. And by now you’ve probably also heard that it’s a hoax. Many of the more than two million people who viewed the video on YouTube commented to [...]

Read the full article →

News flash: brands are people, too

05.03.2011

Peter Shankman has a post today about an ill-conceived comment posted to 7-11′s Facebook page. I haven’t researched it to find out what their reaction is, but we can guess based on past experience. They will issue an apology, and someone might even get fired. Peter’s blog is full of comments from people discussing whether [...]

Read the full article →

Some social media customer service tips for my contractor

04.15.2011

We’re having a lot of work done on our house, including turning our attic into my awesome home office/aerie/fortress of solitude. I like our contractor very much, but now that the work has stretched past two months, it’s starting to wear me down. Earlier this week we were talking about the schedule and without thinking, [...]

Read the full article →

I’m joining Radian6 as Director of Social Strategy

04.14.2011

These career-transition blog posts seem to have a certain structure to them: High-minded statement about the industry, life, careers, challenges, fulfillment, etc. Something about how much the author has always admired a person and/or a company. The reveal: Hey! Guess what? I’m going to work for that company! Job description that highlights all the awesome [...]

Read the full article →

Stop boring your customers

03.28.2011

There’s a pizza place in my town that does a TGIM pizza special on Mondays. Great idea. I’ve always wondered why we celebrate Fridays when they don’t need anything more to make them special. Of all the pizza specials that are offered every week, this one stands out, because it’s different. What can you do [...]

Read the full article →

If I love buying local so much, why do I buy so much from Amazon?

03.26.2011

I am a huge fan of buying local. I got a warm glow at a coffee shop this morning when I saw the list of their local sources of ingredients. I pay more money for locally-made items because I want those businesses to succeed and stay in my community. Heck, I buy soap from Piedmont [...]

Read the full article →

← Previous Entries

Next Entries →