From the category archives:

Professional

News flash: brands are people, too

05.03.2011

Peter Shankman has a post today about an ill-conceived comment posted to 7-11′s Facebook page. I haven’t researched it to find out what their reaction is, but we can guess based on past experience. They will issue an apology, and someone might even get fired. Peter’s blog is full of comments from people discussing whether [...]

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Some social media customer service tips for my contractor

04.15.2011

We’re having a lot of work done on our house, including turning our attic into my awesome home office/aerie/fortress of solitude. I like our contractor very much, but now that the work has stretched past two months, it’s starting to wear me down. Earlier this week we were talking about the schedule and without thinking, [...]

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I’m joining Radian6 as Director of Social Strategy

04.14.2011

These career-transition blog posts seem to have a certain structure to them: High-minded statement about the industry, life, careers, challenges, fulfillment, etc. Something about how much the author has always admired a person and/or a company. The reveal: Hey! Guess what? I’m going to work for that company! Job description that highlights all the awesome [...]

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Stop boring your customers

03.28.2011

There’s a pizza place in my town that does a TGIM pizza special on Mondays. Great idea. I’ve always wondered why we celebrate Fridays when they don’t need anything more to make them special. Of all the pizza specials that are offered every week, this one stands out, because it’s different. What can you do [...]

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If I love buying local so much, why do I buy so much from Amazon?

03.26.2011

I am a huge fan of buying local. I got a warm glow at a coffee shop this morning when I saw the list of their local sources of ingredients. I pay more money for locally-made items because I want those businesses to succeed and stay in my community. Heck, I buy soap from Piedmont [...]

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My three words for 2011

01.02.2011

I love a good meme as much as the next guy, and the “three words” meme originated by Chris Brogan has the advantage of also being a useful exercise in introspection and planning. So here are my three words for 2011: Progress. Impact. Balance. Progress This is going to be a big year for me [...]

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Hey! It’s the cover of my book!

10.18.2010
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The day I stopped defending Facebook

10.09.2010

Facebook, as you know, has gotten a lot of grief in the past for the way it treats users’ privacy. Seemingly every few months, they make some change that has users up in arms because more of their information is exposed. I understand why people get upset, but at the same time, most people who [...]

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Is there a way to mark an item “to do” inside an @evernote note and have it populated to a master to do list?

09.19.2010

I use Evernote for keeping notes during calls and meetings. Often something comes up that I want to add to my to do list, and I write it this way in my note: *TODO: Send an email to Clint Flamblemast re pumpkin rodeo Then at the end of the call, I transfer all those to [...]

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If you want my old job as SAS social media manager…

08.20.2010

Wednesday was my last day at SAS as social media manager. I’ve written about my departure (two posts, actually: one on my SAS blog and one here) and the decision to give up a great job at a great company to go to New Marketing Labs. My old job was posted yesterday on the SAS [...]

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