Posts tagged as:

B2B

Notes from the B2B social media panel at SocialFresh

08.24.2009

I’m in Charlotte, NC today for the Social Fresh social media conference. I’m on the Social Media B2B panel with Nathan Gilliatt and Jeff Cohen, moderated by Kipp Bodnar. When we met a few weeks ago, we decided we wanted to share stories, engage the audience and interact with them, so we decided not to [...]

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Five steps for getting started on Twitter

08.21.2009

I got a lot of positive comments on my Four Step Plan for Getting Started in Social Media. It reminded me that people are at all different levels of knowledge and interest in social media. When you spend all day thinking about it and using it, it’s easy to forget that lots of people still [...]

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Stop telling me what to do

08.05.2009

If you’re active in social media, especially if it’s part of your job, you’ve probably gotten used to the feeling that you’re doing everything wrong, or that you aren’t doing enough. In the past few weeks, I’ve been told – directly or indirectly – that a Facebook fan page is vital to our brand and [...]

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SAS Global Forum showcases the value of social media for events

04.16.2009

Originally published on Conversations & Connections, my SAS social media blog I’ve been back from our annual user conference, SAS Global Forum, for three weeks but I’m still amazed at what I saw. Even in this economy more than 3,300 dedicated SAS users came together to learn from each other. It was my first time [...]

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The Marketing 2.0 Council

04.03.2009

Originally published on Conversations & Connections, my SAS social media blog My stated intention for this blog was to talk about the things we’re doing at SAS to integrate social media into our communications, and share information about what’s working and what isn’t. It’s unforgiveable that I’ve waited this long to talk about the Marketing [...]

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Sometimes going part way is worse than not going at all

11.09.2008

The Mrs. and I just got back from a walk in our neighborhood. On the ground near every mailbox was a CD-ROM in a plastic bag. (I assume they were lying on the ground because you can’t legally put things in a mailbox unless you work for the USPS.) Turns out it’s the 2008-2009 UNC-Chapel [...]

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