Disclosure: Post title is fatuous linkbait.
I was on vacation last week when Google+ happened. I kept my email inbox in pretty good shape when I was away, but when I returned I felt like I was a week behind on creating circles and +1’ing and learning all the new stuff. Some folks dove in head first. Chris Brogan, for instance, is all over Google+ and has even replaced his Facebook icon with a Google+ logo with the phrase, “I have moved,” and unless I’m missing something, he’s shut down his personal Facebook wall. He really has moved.
I’ve seen lots of useful how-to articles, and lots of posts from people pondering the significance of Google+ for social media in general, business in particular and, inevitably, whether or not Google+ will replace Facebook. That’s a big, thorny question. So I’m going to ignore it.
I’ve joined quite a few new social networks over the last decade and a half, starting with a (pre-WWW) forum on the old Delphi network (a competitor of AOL, Prodigy and CompuServe) called “The UK American Connection.” It consisted mostly of Yanks asking Brits questions like, “I watched Cracker last night. What the hell does ‘naff’ mean?”
I joined Friendster just in time for my girlfriend (now The Mrs) to tell me it was dead. I joined Twitter in May of 2008. I still remember the first person who followed me (former colleague Jeff Batte), and pondering my next follower, an American journalist living in Germany. I spent hours trying to work out how I knew him and why he would follow me.
My point, if there is one, is that I have yet to see a new social network take off as quickly as Google+. I’m sure there are statistics that either support or refute that, but for me it seems that my nerd friends (and I have created a circle for you called “Nerds”) are taking to Google+ extremely quickly. (Cynical Girl and Pixie of the Apocalypse Laurie Ruettimann linked on Facebook earlier today to a Mashable post that said Google+ was about to hit 10 million users, so as you can see, I’ve done my research.)
It takes me a while to work out how I feel about a new network or online tool, and I’m the kind of person the slow, dull-witted “how to” videos were created for. Unlike Brogan, who within minutes had written a post outlining 50 ways Google+ could be used, I have to be shown it, and shown it again. And again. Then I will become a violent convert.
So far I think Google+ has tremendous potential to unite messaging, photo sharing, video calling, chat, document sharing and other features. This may be the locus that brings the value of Google’s various services and applications into one place. But here’s why I think it’s gotten so popular so fast:
This morning I was flipping back and forth between Facebook and Google+. I have lots of good friends on Facebook, but also a lot of people I’ve accepted as friends who I don’t actually know, or know very well. I accepted some of those out of politeness, and I haven’t taken the time to hide or unfriend the people or companies who clutter up my stream. I scroll for a while before I come to an update from someone I really want to keep in touch with, or something I really want to read.
My Google+ stream, on the other hand, has been filled with interesting posts and long, enjoyable comment-thread discussions with clever people. It feels the way I’ve heard other people describe the early days of Twitter. Everyone I’ve added to my circles so far is someone who I know personally or have built an online relationship with.
So maybe we like Google+ so far because we haven’t cluttered it up yet, and because it’s easier to keep tidy? Time will tell. Just like Twitter, it will be months (years?) before we know the real value.
Should you join now? You don’t have to (and Doug Haslam has posted a cogent argument in favor of Google+ patience), but so far it’s fun. And if you’re a marketer or communicator, I suspect it will become mandatory before too long. Google’s previous attempts at social networking (Orkut, Buzz, Wave) didn’t take off, but Google+ is so much more than even the sum of all three.
image by me