Posts tagged as:

communications

Your customers don’t believe you because you lie to them every day

04.17.2012

I recently got a robocall call from a home security company, offering me a free system so they could get a foothold in my neighborhood. I considered it for a moment, and then hung up, even though I want a home security system. Why? Because I assumed they were lying. Do they really mean free, […]

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Killing the myth of corporate perfection

07.01.2009

Recently I speculated about the future audience I’ll be talking with in 20 years. Despite being someone who thinks on a daily basis about communicating as a brand, I think that mindset is on the way out. I don’t mean we shouldn’t have brand standards and think about how our communications reflect on our company, […]

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