There’s a pizza place in my town that does a TGIM pizza special on Mondays. Great idea. I’ve always wondered why we celebrate Fridays when they don’t need anything more to make them special. Of all the pizza specials that are offered every week, this one stands out, because it’s different.
What can you do that’s unexpected, meets a need and delights people? Sure, that’s a broad and by no means original question. But narrow it down to social media. What are you doing now? Is it a surprise and a delight, or are you doing the same thing all your competitors are doing?
Take off your sales and marketing hat and put on your normal person hat. What do you want from a company with whom you have a relationship? What’s the one blog, Facebook page or Twitter feed you would miss the most? What real value are they giving you? What do you have that would be equally valuable to your customers?
Image by Matt Watts