Posts tagged as:

enterprise

Enterprise content marketers are making a huge mistake with Facebook

04.22.2012

A survey of Inc. 500 companies shows the first decline in corporate blogging since 2007. Many are switching their content efforts to Facebook. Big mistake, as Janet Meiners Thaeler points out in the post linked above. I agree with everything she says. And here’s another way to think about it; Facebook is a valuable channel, [...]

Read the full article →

Maybe it’s just time to look for a new job.

06.16.2011

I spent the last two days at the MarketingProfs B2B Forum in Boston. As always, it was an excellent event filled with great information and smart people willing to share their experience and expertise. In addition to leading a workshop and participating in the final wrap-up panel, I volunteered to do some “one-on-one therapy” sessions [...]

Read the full article →

Stop boring your customers

03.28.2011

There’s a pizza place in my town that does a TGIM pizza special on Mondays. Great idea. I’ve always wondered why we celebrate Fridays when they don’t need anything more to make them special. Of all the pizza specials that are offered every week, this one stands out, because it’s different. What can you do [...]

Read the full article →

Five steps for getting started on Twitter

08.21.2009

I got a lot of positive comments on my Four Step Plan for Getting Started in Social Media. It reminded me that people are at all different levels of knowledge and interest in social media. When you spend all day thinking about it and using it, it’s easy to forget that lots of people still [...]

Read the full article →

Killing the myth of corporate perfection

07.01.2009

Recently I speculated about the future audience I’ll be talking with in 20 years. Despite being someone who thinks on a daily basis about communicating as a brand, I think that mindset is on the way out. I don’t mean we shouldn’t have brand standards and think about how our communications reflect on our company, [...]

Read the full article →

Guiding principles for social media

06.11.2009

People are talking about SAS online whether we are there or not. It’s good for SAS employees to participate in those conversations provided we do it in a way that is respectful of the standards of the online community, follows the Social Media Guidelines & Recommendations, the Online Conduct Guidelines, and behavior and computer use [...]

Read the full article →

The Marketing 2.0 Council

04.03.2009

Originally published on Conversations & Connections, my SAS social media blog My stated intention for this blog was to talk about the things we’re doing at SAS to integrate social media into our communications, and share information about what’s working and what isn’t. It’s unforgiveable that I’ve waited this long to talk about the Marketing [...]

Read the full article →

SAS Social Media Manager job description

02.06.2009

Originally published on Conversations & Connections, my SAS social media blog For a while we were thinking of this job as Digital Media Manager, but a Google search for that phrase gets a lot more hits for software packages that help manage your digital media than it does for people who manage Web 2.0 activities. [...]

Read the full article →