Local TV takes a cue from YouTube

I get a news digest email several times a day from Local Tech Wire, the biz and tech web outlet of WRAL, our CBS affiliate. The editor, Rick Smith, provides some of the best and most in-depth business coverage in our area. He and colleague Valonda Calloway did a fascinating interview with SAS CEO Jim Goodnight a few weeks ago at our annual Media Day that demonstrated how more traditional news outlets are changing in response to Web 2.0. The interview went all over the place, from SAS’ third quarter results “up more than 12 percent over last year” to Jim’s advice on investing and reflections on how his own portfolio is doing. Rather than boil it down into a few sound bites for the evening news, they put the entire video up on their web site. If it was edited, I don’t know where.