Tag: linkedin

I got my job because of LinkedIn

Dave

I left Salesforce at the end of June 2015. I started at Leadspace at the end of August. I interviewed “without stopping to count” eight companies. I only actually applied for one of those jobs. The other seven opportunities “and the one that turned into this job” came because of a blog post “Pulse post, whatever — not just a status update” that I made on LinkedIn titled, “I’m ready for my next challenge. And by ‘challenge,’ I mean ‘job.‘”

Dozens of people reached out to me with ideas, thoughts, words of encouragement and contacts. Around a dozen people reached out to me and said, “You should come work with us.” Those weren’t all job offers; some were people I’d worked with before introducing me to colleagues or CMO. Of those interactions, seven turned into interviews, and one turned into the job I have now, as senior director of inbound marketing at Leadspace. And it’s great.

What I did “mostly” that worked:

  1. Be there. I’m by no means the first person to say this, but build your networks before you need them. Connect with current and former colleagues. Connect with your friends. Do it. Do it now.
  2. Be helpful. Don’t think of LinkedIn just as a job search tool. Think of it as a place you can help people and share interesting information. Because, just as in all social media, when you need something from your network, they will think positively of you.
  3. Be generous. Write recommendations for others: former colleagues, former bosses, former direct reports. Many of them will return the favor, and that looks good to a future employer.
  4. Be consistent. Think of LinkedIn as your persistent, realtime résumé. The days of updating a paper CV the night before an interview are over. Update your LinkedIn profile whenever something significant happens in your career.
  5. Be persuasive. Lots of professionals, myself included, dashed off their original LinkedIn summaries and listed bullet points for their job responsibilities, if that. Write a compelling summary that tells people who you are and why you do what you do, and make them want to work with you.
  6. Be specific. Did you create a new demand generation process in your company, or did you create a new demand generation process that increased qualified leads by 28% over the previous year?

Even if you spend all your social time on Facebook and think of LinkedIn as its boring business cousin, start devoting some of the time you spend liking cat videos on your LinkedIn profile. It may well be where your next job comes from.

How to survive as a marketing or communications professional in 2012

Dave

I’m a little frustrated right now. Over the last several years, quite a few people have asked me for advice about getting into social media. Some of them are good friends, and a lot of them are people with a professional communications or marketing background.

My advice has been the same for the last several years: if you’re a professional communicator or marketer, you must understand and use social media if you want to stay relevant in your profession. Some of them have heeded that advice. Some of them haven’t.

And that’s fine. I have no problem with people ignoring my advice. I am far from always right. Just take a look at my resume. Or ask The Mrs.

Here’s why I’m frustrated: if some of those people had taken my advice when I gave it to them, I would be hiring them right now. I need to find smart, resourceful people who understand the enterprise business world, and also understand how social media fits into it. Those people are few and far between, and the really good ones have really good jobs.

The people I’m thinking of as I write this post have all of the requisite skills I need, except for experience in social media, which they could have developed on their own in the time since I first gave them that advice.

You don’t need to be doing social media as part of your job in order to build your own understanding of how companies use social media, and in the process make yourself more valuable as an employee. There are dozens of webinars, blogs, e-books and podcasts—free and paid—to help you learn more about enterprise social media.

When I am evaluating a potential hire for my team, I am willing to except a lack of professional social media experience if they can show me a well-written blog, a well developed LinkedIn profile with recommendations, and an active Twitter presence that addresses business issues. If you can show me that you understand business and know how to engage with people and to write, I know I can teach you the rest of it.

So here are my recommendations for any communications professional who wants to stay relevant:

1. Start a blog

Start a blog on WordPress.com and write about the industry you’re in or want to be in. I’ve said this before, but if you can show me a blog post that I wish you had written on our company blog, that carries more weight than all the superlatives you can cram into a static resume. I hired somebody this year in part because she had already written an informative, well-written post targeted at the audience I need to reach. I didn’t need to wonder if she could do the work; she had already done it.

2. Build your LinkedIn presence

Build up your LinkedIn profile with people in the industry you want to be active in. Get recommendations. Get active in the LinkedIn groups that discuss your field, and show me how you’ve added value in those groups.

3. Develop your Twitter, Facebook and Google+ presence

I don’t need to see 5,000 followers. I need to see you understand how businesses are using these networks to meet their bottom-line objectives. You can show me that by showing how you are using these networks to meet your career objectives. Then I’ll know you can do it once you’re hired.

4. Show a sense of wonder and curiosity

The people who are the most successful and interesting in social media are the ones who just know, without someone having to prove it to them, how cool this stuff is. They knew it the moment they first saw Facebook, or an iPhone, or Twitter. They hate the idea of being left behind. We are in the midst of a revolution, and I want to work with people who know that and are excited to be part of it.

If building your personal networks feels like a chore, either you’re in the wrong business or you haven’t dug in enough to see the real excitement, wonder and value.

Sure, go ahead and question if you really need to be on Google+. But get on it anyway and see what it’s like. No, you don’t have to be on every network. But the people who feel a tingle when they hear about a new network and think, “I really need to get on there before someone grabs my username,” are the people with the attitude I value most.

I know it’s a tough job market out there. I know there are a lot of smart, capable people who are unemployed, underemployed or in jobs that are going nowhere. Social media is not going away. Don’t limit your opportunities by leaving yourself behind.