Posts tagged as:

marketing

Your customers don’t believe you because you lie to them every day

04.17.2012

I recently got a robocall call from a home security company, offering me a free system so they could get a foothold in my neighborhood. I considered it for a moment, and then hung up, even though I want a home security system. Why? Because I assumed they were lying. Do they really mean free, [...]

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Are you ready to get simple?

04.16.2012

I don’t consider myself a particularly trendy person, but I do live in a funky little town on the edge of a college town. I walk all over the place for exercise, walk through campus a lot, and I keep my eyes open. I’m also spending a lot of time on Pinterest these days, planning [...]

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Why you should read Steve Jobs’ bio

11.12.2011

I’m halfway through the new Steve Jobs biography and it’s really making me think. I never paid much attention to Jobs when he was alive, other than having a general sense of his brilliance and his mercurial, intense personality. The book is bringing me a new appreciation and I think it’s essential for anyone whose [...]

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Getting spammed by my bank

06.26.2010

Nothing new to anyone, I’m sure, but my bank just called me at home. I listened because, you know, it’s my bank. Maybe something weird was happening with my account. He thanked me for being a customer, so I knew it wasn’t them calling to tell me a check had bounced or anything. Then he [...]

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Give me a reason to give you my information

05.02.2010

There’s a Southern States store not too far from our house, a slightly anomalous reminder that Carrboro isn’t exclusively a haven of tattooed hipsters and Prius-driving professors. We go there to buy cat food and litter, and plants and planters in the Spring. I just got back and the woman parked next to me was [...]

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Call me names!

03.21.2010

I was listening to the Quick ‘n’ Dirty podcast in the car yesterday, hosted by Aaron Strout and Jennifer Leggio. It’s becoming one of my favorite social media podcasts. They cover useful topics, have great guests and have a nice interaction between the two of them that makes it fun to listen to. Plus, they [...]

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Five steps for getting started on Twitter

08.21.2009

I got a lot of positive comments on my Four Step Plan for Getting Started in Social Media. It reminded me that people are at all different levels of knowledge and interest in social media. When you spend all day thinking about it and using it, it’s easy to forget that lots of people still [...]

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