Posts tagged as:

social media

Engage on your customers’ terms, not your own.

09.20.2011

I just got a call from my local Subaru dealer. “We notice it’s been four years since you bought your Subaru and we just wanted to check in to see how everything is going.” It doesn’t take much to translate that into, “It’s a slow sales month and we’re going back through our records and [...]

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Do we need new titles?

06.30.2011

I’ve been tired of the arguments over “social media experts” for a long time. There’s also the recurring meme about people with unusual titles (ninja, guru) and that one bores me as well. If all you have to write about is semantics, dig a little deeper. But here’s a nomenclature discussion that makes sense to [...]

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Maybe it’s just time to look for a new job.

06.16.2011

I spent the last two days at the MarketingProfs B2B Forum in Boston. As always, it was an excellent event filled with great information and smart people willing to share their experience and expertise. In addition to leading a workshop and participating in the final wrap-up panel, I volunteered to do some “one-on-one therapy” sessions [...]

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News flash: brands are people, too

05.03.2011

Peter Shankman has a post today about an ill-conceived comment posted to 7-11′s Facebook page. I haven’t researched it to find out what their reaction is, but we can guess based on past experience. They will issue an apology, and someone might even get fired. Peter’s blog is full of comments from people discussing whether [...]

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Some social media customer service tips for my contractor

04.15.2011

We’re having a lot of work done on our house, including turning our attic into my awesome home office/aerie/fortress of solitude. I like our contractor very much, but now that the work has stretched past two months, it’s starting to wear me down. Earlier this week we were talking about the schedule and without thinking, [...]

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Stop boring your customers

03.28.2011

There’s a pizza place in my town that does a TGIM pizza special on Mondays. Great idea. I’ve always wondered why we celebrate Fridays when they don’t need anything more to make them special. Of all the pizza specials that are offered every week, this one stands out, because it’s different. What can you do [...]

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My first social media to-do list

07.29.2010

I started as Social Media Manager at SAS in December, 2008. I had a lot to learn back then, and I still do. On November 5, 2008, I had lunch with my friend Nathan Gilliatt, who, in the 30-some years since we first met, has become pretty knowledgeable about social media himself, and now blogs [...]

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Promoting your local business through blogs, Facebook, Twitter, Flickr and YouTube

07.12.2010

In my last post I mentioned I had sent a friend a long email in answer to her questions about using social media to promote her orthodontia practice. I talked about the difference between spamming your friends and promoting your business. In the second part of the email, I gave her some specific tips for [...]

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The difference between spamming friends and promoting your business

07.11.2010

I’ve had an interesting back-and-forth via Facebook email with an old friend who is starting an orthodontia practice. I had complained in my Facebook status about my friends (some of whom, in the peculiar world of Facebook, I don’t actually know) who only seem to use Facebook to promote their band or their book or [...]

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Getting spammed by my bank

06.26.2010

Nothing new to anyone, I’m sure, but my bank just called me at home. I listened because, you know, it’s my bank. Maybe something weird was happening with my account. He thanked me for being a customer, so I knew it wasn’t them calling to tell me a check had bounced or anything. Then he [...]

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