Posts tagged as:

social media

I’m worried about content marketing. And social media, for that matter.

04.09.2014

I’ve been a content marketing and social media professional for roughly the last six years. I was, and continue to be, excited about the potential of social media and content marketing to change the business world for the better. But these days, I cringe when I go on Facebook or Twitter. I find myself pondering […]

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Headline writers need to adapt to social media

08.30.2013

Today in North Carolina there was an Amber Alert for a one-year-old girl in a stolen car. The headlines in local media were along the lines of, “Search continues for missing High Point girl.” I first saw the story on my iPhone, and I’m sure many others viewed it on a mobile device. To get […]

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The hottest new social network: marketers take note

08.02.2012

Social media usage statistics for the month of July show that early adopters and influencers are leaving Facebook in favor of a new crop of social networks. These location-based food photo sharing apps place funny quotes on top of the picture, designed to attack people who don’t share the user’s political believes. The hottest one […]

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$1 billion for Instagram was a bargain

04.15.2012

There’s been a great deal of controversy about Facebook’s purchase of photo sharing site Instagram for $1 billion. As always, people are heralding it as a harbinger of a new social media bubble. How can a site like Instagram possibly be worth that much, and how can it add to Facebook’s share value? But that’s […]

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Engage on your customers’ terms, not your own.

09.20.2011

I just got a call from my local Subaru dealer. “We notice it’s been four years since you bought your Subaru and we just wanted to check in to see how everything is going.” It doesn’t take much to translate that into, “It’s a slow sales month and we’re going back through our records and […]

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Do we need new titles?

06.30.2011

I’ve been tired of the arguments over “social media experts” for a long time. There’s also the recurring meme about people with unusual titles (ninja, guru) and that one bores me as well. If all you have to write about is semantics, dig a little deeper. But here’s a nomenclature discussion that makes sense to […]

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Maybe it’s just time to look for a new job.

06.16.2011

I spent the last two days at the MarketingProfs B2B Forum in Boston. As always, it was an excellent event filled with great information and smart people willing to share their experience and expertise. In addition to leading a workshop and participating in the final wrap-up panel, I volunteered to do some “one-on-one therapy” sessions […]

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News flash: brands are people, too

05.03.2011

Peter Shankman has a post today about an ill-conceived comment posted to 7-11′s Facebook page. I haven’t researched it to find out what their reaction is, but we can guess based on past experience. They will issue an apology, and someone might even get fired. Peter’s blog is full of comments from people discussing whether […]

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Some social media customer service tips for my contractor

04.15.2011

We’re having a lot of work done on our house, including turning our attic into my awesome home office/aerie/fortress of solitude. I like our contractor very much, but now that the work has stretched past two months, it’s starting to wear me down. Earlier this week we were talking about the schedule and without thinking, […]

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Stop boring your customers

03.28.2011

There’s a pizza place in my town that does a TGIM pizza special on Mondays. Great idea. I’ve always wondered why we celebrate Fridays when they don’t need anything more to make them special. Of all the pizza specials that are offered every week, this one stands out, because it’s different. What can you do […]

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