Posts tagged as:

socialmedia

How to survive as a marketing or communications professional in 2012

12.26.2011

I’m a little frustrated right now. Over the last several years, quite a few people have asked me for advice about getting into social media. Some of them are good friends, and a lot of them are people with a professional communications or marketing background. My advice has been the same for the last several [...]

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Why Google+ will replace ice cream

07.12.2011

Disclosure: Post title is fatuous linkbait. I was on vacation last week when Google+ happened. I kept my email inbox in pretty good shape when I was away, but when I returned I felt like I was a week behind on creating circles and +1′ing and learning all the new stuff. Some folks dove in [...]

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Nine easy ways to write a blog post

09.09.2009

My colleague Alison Bolen, editor of sascom magazine and the sascom voices blog, does a great job coaching our bloggers here at SAS. We had a meeting last week with a group of bloggers to help them deal with some of the issues involved in blogging regularly while at the same balancing the pesky demands [...]

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I'm feeling a little too connected

09.03.2009

Six months or so ago I created a FriendFeed account, because lots of people were saying it was better than Twitter. I set it up to pull in all my accounts, including my Netflix queue (why?), then pretty much left it alone. Earlier this week I set up a Posterous account, linked it to all [...]

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Notes from the B2B social media panel at SocialFresh

08.24.2009

I’m in Charlotte, NC today for the Social Fresh social media conference. I’m on the Social Media B2B panel with Nathan Gilliatt and Jeff Cohen, moderated by Kipp Bodnar. When we met a few weeks ago, we decided we wanted to share stories, engage the audience and interact with them, so we decided not to [...]

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Stop telling me what to do

08.05.2009

If you’re active in social media, especially if it’s part of your job, you’ve probably gotten used to the feeling that you’re doing everything wrong, or that you aren’t doing enough. In the past few weeks, I’ve been told – directly or indirectly – that a Facebook fan page is vital to our brand and [...]

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Guiding principles for social media

06.11.2009

People are talking about SAS online whether we are there or not. It’s good for SAS employees to participate in those conversations provided we do it in a way that is respectful of the standards of the online community, follows the Social Media Guidelines & Recommendations, the Online Conduct Guidelines, and behavior and computer use [...]

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Never underestimate the power of the gadget

05.12.2009

It is 10:00 pm and I am lying on my back in bed, writing this post on my iPhone. Why would I write a blog post in the dark on a cramped keyboard that, no matter what you think of it, is not ideally suited to larger-than-micro blogging? Because I can. I just found the [...]

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