I have a friend and colleague who is debating whether or not to change her Twitter handle. Right now she’s @Postgrad. She likes the name. She’s gotten attached to it. She feels it says something about her. I think she should change it to her name, Meg Crawford, or some available variation.
Because that way people will know what her name is.
I follow more than 1,100 people on Twitter. Some use their names, some use something else. I just heard @unmarketing on Mitch Joel’s Six Pixels of Separation podcast this morning. I follow him on Twitter and he shares great information. He has more than 57,000 Twitter followers.
I have no idea what his name is.
Clearly his Twitter strategy is working for him, and he may have reasons for wanting to brand “Unmarketing” instead of his name. Is @Mashable really Pete Cashmore, or is it Mashable, the online tech news site? We already know that @GuyKawasaki isn’t just Guy Kawasaki, it’s a network of people that share information for, essentially, the Guy Kawasaki brand.
I met Wayne Sutton close to two years ago. I never had a moment’s trouble remembering Wayne’s name, and that’s no mean feat for a 44-year old brain that is constantly bombarded with information, noise and toddler.
Why didn’t I have trouble remembering Wayne’s name? Because his Twitter handle is @WayneSutton.
The question you need to ask yourself is, “What is the brand I am promoting on Twitter?” For most of the people I know, the answer to that question is, “Me.” Even if you’re tweeting on behalf of a company or organization, you’re trying to establish your credibility. Your value. Your brand.
If your name is your brand, make it your Twitter handle.
photo by quinn anya