Subaru announces in-car WiFi

I was just perusing Facebook, as part of my getting-ready-to-write ritual. “It’s also part of my taking-a-break-from-writing ritual and my winding-down-from-writing ritual. Essentially, if it weren’t for Facebook, I could have finished this book in an afternoon.”

I came across a link to an article at PCMag.com entitled Suburu Slaps In-Car Wi-Fi into its 2011 Outback.

Interesting idea, but I was reading the article thinking, “I’m not sure it’s worth paying $29 a month for another Internet connection that you can only use in the car.” At least not for me. The only device I’m likely to connect when I’m in the car is my iPhone, and that’s already, you know, connected.

I am becoming increasingly averse to monthly fees. I will almost certainly cancel my XM Radio subscription, the next time I remember. Yes, there’s some good content, but there’s also lots of good content out there for free. “It should come as little shock that I spend the little time I have in the car alone listening to marketing podcasts like Six Pixels of Separation/Media Hacks, Marketing Over Coffee, For Immediate Release and Managing the Gray. Those are all free, as well as valuable. Those nine and ten and eleven bucks a month fees add up, after all. Then I came to this quote:

“We’ve said it before, and we’ll say it again: It doesn’t make sense to pay for most in-car Wi-Fi solutions from automakers,” writes editor David Thomas.

So I guess this idea isn’t playing very well with David Thomases.

Dad, what do you think?

photo by germanyengland